A studio, and the people behind it.
Imitation of Life is a Humanistic AI studio in Barcelona. We build AI products under one filter — they must measurably improve lives — and we lend that discipline to the teams we join. The studio is deliberately small: a circle of senior product, design, engineering, and research people, assembled around each engagement.
Marcos Cuevas.
Marcos started Imitation of Life after twenty-three years of building AI and technology companies, beginning in 2003. That time taught him a simple thing: the products that last are the ones that leave people better off.
Imitation of Life is that lesson, made into a studio. The name is a promise read backwards — the point of imitating life is to serve it.
Around the founder, a close circle of senior collaborators — product people, designers, engineers, researchers — joins each engagement as the work requires. Small teams, senior hands, no benches.
We work from Barcelona,
with people everywhere.
The fastest way to find out if we should work together is thirty minutes of conversation.